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The Top 10 Clothing Brands in Pakistan for 2024 That Are Outstanding

by Syed Sagheer Abbas Rizvi 09 Feb 2024

Pakistani women are celebrated for their impeccable sense of style, blending cultural richness with contemporary flair. The fashion landscape in Pakistan has witnessed a surge in talent, with numerous fashion houses vying for the spotlight. Here, we present the top 10 clothing brands in Pakistan for 2024 that stand out among the rest.

1. Maria B: A Timeless Icon

Known as the 'Coco Chanel' of Pakistan, Maria B has reigned supreme for over three decades. Her offerings encompass a wide range of kids and women's clothing. Renowned for dominating each season with best-selling releases, Maria B's signature designs, especially her summer lawn collections, have captivated fashion enthusiasts worldwide.

2. Sana Safinaz: The Epitome of Luxury

Founded by Sana Hashwani and Safinaz Muneer, Sana Safinaz is the country's premier luxury retailer. Their elegant ready-to-wear and meticulously crafted fabrics, adorned with tasteful prints and embroidery, cater to the modern woman. The annual lawn and silk releases by Sana Safinaz are eagerly awaited, often selling out on pre-orders due to their unparalleled appeal.

3. Anaya by Kiran Chaudhry: A Movement of Luxury

An Oxford-educated performing artist turned entrepreneur, Kiran Chaudhry, has successfully built ANAYA into a fashion empire. Offering luxury designs ranging from bridal to unstitched lawn, ANAYA reflects the founder's dedication and hard work, making it a prominent name in Pakistani fashion.

4. A-Meenah: Redefining Pakistani Fashion

A-Meenah Ready-wear is making waves on the Pakistani fashion scene, introducing classic yet modern designs. Led by UK-based financial consultant Nawaz Qurban, A-Meenah brings a bold and feminine twist to casual, formal, and semi-formal wear. Anticipating their debut in haute-couture, A-Meenah promises innovation in 2024.

5. Noor by Saadia Asad: Rising Star in Lawn

Noor by Saadia Asad is becoming a household name, particularly in the lawn arena. With on-trend designs, a diverse color palette, and competitive pricing for luxury craftsmanship, Noor by Saadia Asad appeals to a wide audience. The recent 'Noor by Saadia Asad Embroidered' launch witnessed instant success in the formal wedding wear market.

6. Elan: Setting Trends Every Year

Elan stands out as one of the most sought-after luxury Pakistani clothing brands, setting trends rather than following them. Offering an extensive range, from exquisite couture bridals to everyday wear, Elan captures attention with unique and trend-setting designs. The Elan Eid collections continue to gain popularity year after year.

7. Baroque: 30 Years of Textile Excellence

With over 30 years of experience in the textile sector, Baroque seamlessly transitioned into the retail sector, mastering the art of design and craftsmanship. A leader in semi-formal and formal Pakistani clothing, Baroque's annual releases, especially formal wedding wear pieces, are in high demand globally.

8. Charizma: Embroidery-Powered Glamour

Since 2012, 'House of Charizma' has been a prominent player, offering signature casual and semi-formal lawn collections. Focused on effortless styling with an emphasis on embroidery, Charizma blends glamour and comfort seamlessly, making it a popular choice across Pakistan.

9. Mushq: Global Popularity in 2 Years

Mushq has rapidly gained global popularity over the last two years, known for distinguished formal attire, including the 'Trousseau De Luxe,' 'Velvet,' and 'Luxury Formal' collections. With a diverse range catering to both flamboyant and contemporary tastes, Mushq has become a versatile and sought-after brand.

10. Crimson by Saira Shakira: Opulence Redefined - Among the Top 10 Clothing Brands in Pakistan

Saira Shakira's designs exude opulence, making Crimson a brand synonymous with luxury. Each piece reflects meticulous craftsmanship, offering outlandish and plush statement pieces. Saira Shakira doesn't compromise on extravagance, making Crimson a standout brand in the Pakistani fashion landscape.


The evolution of Pakistani fashion has brought forth a plethora of talented designers, each contributing to the vibrant tapestry of style. In 2024, these top 10 clothing brands in Pakistan continue to captivate fashion enthusiasts, offering a diverse range of designs that blend tradition with contemporary elegance. From iconic veterans to emerging stars, Pakistani fashion is a testament to creativity, innovation, and a rich cultural heritage.


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